IKEA is on an innovative roll these days and have just announce the KNÄPPA flat-pack cardboard digital camera. The KNÄPPA the flat-pack cardboard digital camera (made out one a single folded piece of cardboard) runs on two AA batteries and can hold up to 40 pictures of 2.3 megapixels.It also has a swing-out USB plug, viewfinder cutout, shutter key and paperclip-friendly erase button. The camera will be handed out for free to all customers who purchase anything from their PS Furniture Collection.Check out the video (above) for more info! Pretty cool, no?
What genius! This is a fascinating maketing campaign.